Business Leaders of the future? Dragons beware!

Flipt Team with their winning cookbook plus their sign with which they encouraged visitors to sample free cake at their stand. The students are, again from left to right: Eric Rushton, Evie Ellis, William Denning and Matthew Wheeler
Flipt Team with their winning cookbook plus their sign with which they encouraged visitors to sample free cake at their stand. The students are, again from left to right: Eric Rushton, Evie Ellis, William Denning and Matthew Wheeler

Ten teams of student entrepreneurs from schools in Stone and Stafford took their products to Stone Farmers Market on Saturday 2nd March as part of the Young Enterprise programme.

Each team set up their stand, outside the library, to sell products that they conceived, designed, and developed themselves. In addition to selling to visitors at the Farmers Market, 3 members of each team were also subjected to tough, in-depth interviews on their marketing, financial and future plans for their companies by local business owners and judges.

Young Enterprise awards a prize to the team with the best stand, company report and overall business presentation, which this year went to Alleyne’s team Flipt for their cake cookbook with three separate sections with 1000 possible combinations of cakes to be made. Unlike the majority of cookbooks their product allows children and families to mix and match the base, filling and topping of a cake.

The pages are split into three sections and provide the rare opportunity to flip between hundreds of quirky combinations. Inspired by children’s books with the same layout to change the clothes of a doll or the appropriate numbers to sum the correct equation, it is an entry brimming with potential. Retailing at £6.99, the company have made £1,492 so far this year.

Equipo, with their colourful trade stand and Ear Buddy. The students are, from left to right: Jenna Hands, Charlotte Davies, Tom Wright and the MD, James Lowe.
Equipo, with their colourful trade stand and Ear Buddy. The students are, from left to right: Jenna Hands, Charlotte Davies, Tom Wright and the MD, James Lowe.

Second prize went to another Alleynes team, Equipo for their Earbuddy product which helps transport earphones so they don’t tangle. To date, the product has generated £1,267 in revenue for the company.

Alleyne’s High School have a tradition of success in the Young Enterprise programme with previous years reaching the Nationals and winning the West Midlands finals, they are very hopeful that the teams will make it through to county stage. The next step was for all the teams to compete in the Stone and Stafford

Finals held in the Wedgewood Museum on 27th March (Results in the May Gazette) . Each team showcased their entry, putting up their trade stand, and pitched a 4 minute presentation in front of their competitors, judges and parents. The winner will go on to represent Stone and Stafford in the West Midlands Regional Finals in June.

The Young Enterprise Company Programme has been running since 1963 and in that time, over a million 15-19 year students have set up and run a real firm for a year under the guidance of a Business Volunteer and a teacher at their school.

Doing everything from raising the initial share capital through designing and developing their product to creating a website, producing a complete company report and ultimately winding up the firm and paying their taxes, students develop key skills which are proven to make young people more attractive to employers.

More information on the Young Enterprise programme please contact Janis Wilcox at Janis.wilcox@y-e.org.uk or on 07960 055448