The new look website

Shopping at one Staffordshire’s favourite furniture stores has just got easier.

The Furniture Store has launched their new, much improved, website and online shop to compliment its established furniture showrooms in Stafford and Telford.

The newly opened ecommerce website is a leap forward for the company and allows customers to buy online, click and collect or just browse through the extensive ranges of quality pine and oak furniture before visiting one of the showrooms.

Phil Runton joint owner said

The Furniture Store, previously The Pine Colonel, has been established since 1996 and has been offering quality oak and pine furniture at great prices, coupled with a high level of service. We plan to expand our business using the power of the Internet to let more people know about the excellent furniture we offer and make it even easier for customers to order.

The Furniture Store combines traditional high street levels of service with internet prices, so unlike many web based furniture companies they offer a FREE full two man delivery and installation service throughout Staffordshire on all orders over £500 whether the order is placed in one of the showrooms or on the website.

Customers will also have the added advantage of being able to see the furniture “in the flesh” before ordering rather than only viewing on line and hoping the furniture is “as good as it looks” before it is delivered. The Furniture Store hopes that the combination of the new website and “bricks and mortar” showrooms can minimise the disadvantages and maximise the advantages of ordering furniture online

The website will feature all The Furniture Store’s latest products and offers, with key product details and images. There will be useful links to Google maps so that customers can easily locate the showrooms to plan a visit.

John Bennett joint owner of the Furniture Store added

The vast majority of our business comes from repeat purchase and recommendation so we want to make it even easier for cutomers to shop with us and also for new customers to take advantage of our great prices and customer service.

The Furniture Store hopes that you will visit their new online shop at or welcoming you in person at their showrooms at Astonfields Road, Stafford or Wellington Road, Donnington, Telford.