Local Barbour Store in Blackbrook hosted a vintage bike day to celebrate the brand new Autumn Winter ’14 Barbour International collection.
Hundreds of customers flocked from the local and surrounding areas to the Barbour Partner stores first Vintage Bike Day and were greeted by a plethora of bikes – both old and new – making it a thundering success. Retail manager Steph Woodward said of the event
“We were overwhelmed by the turnout of the local bikers. It was the perfect start to launch the new season and a great atmosphere all-round. We can’t wait for the next event now.”
The bikers lined the car park on Harleys and Triumph’s to Kawasaki’s and Vincent’s giving both customers and enthusiasts alike a chance to talk with the owners and take pictures of the bikes. Whilst the oversized Barbour timeline hanging from the wall depicted important historical dates for the brands rich motorcycling history.
The Barbour brands history in motorcycling dates back to 1908 however it was 1936 before the first A1 one piece bike suit was developed in a dark green wax. In 1953 the Vincent Owners Club became the first to adopt the Barbour International Jacket as their official ‘uniform’ back in 1953. By 1957 97% of the riders at the International Six Day Trials (ISDT) wore Barbour Internationals.
To help set the stage black and white race chequered bunting ran across the car park and inside the retail store props were thoughtfully placed and a video played telling the story of the Barbour International collection. Customers were treated to exclusive discounts and an onslaught of cakes and cuppa’s kept both bikers and customers happy.
Over 200 people turned up to enjoy the day which resulted in record sales for the store. Staff from all areas of the business were drafted in to help make the event a success. Managing Director Jonathan Capener commented
“I was astonished and overwhelmed of the support from the local bike clubs it was great to see so many various types. An entertaining way to celebrate the Barbour motorcycle history and I think both staff and customers enjoyed the day. “