Plumptious Facts From World’s Largest Plum Festival

Broad Street market in 1911
Broad Street market in 1911

How Pershore Plums won WW1 and other plumptious facts from world’s largest Plum Festival

Attracting over tens of thousands of visitors from around the globe, the Pershore Plum Festival finale is looking set to be a record breaker this August Bank Holiday.

The Festival focus has always been to celebrate the heritage of plums and their relevance to the market town of Pershore. New this year and based in the Town Hall is a fascinating exhibition revealing the role of plums throughout history.

There’s a taster of an exhibition entitled World War One In The Vale being developed by Worcester University’s Professor Maggie Andrews. Pershore Women’s Institute made the base for every jam sent to the British troops using local yellow egg plums and there were more child labourers in the region supporting the war effort than anywhere else in the UK. The exhibition will be completed for 2016’s 100th WI anniversary.

The Antique Roadshow’s Henry Sandon will be holding the first-ever Plum Roadshow at the Town Hall. People can bring along any plum paraphernalia for a valuation and find out whether it has a fascinating history.

There will also be exhibits illustrating Pershore’s racing heritage and its link to plums. It includes a model of the Pershore Plum steam engine, which was used to pull carriages bringing both horses and race-goers back in Victorian times when the town boasted its own racecourse.

The Festival

The Festival takes its theme very seriously – its new Food Village only features stall holders who have agreed to sell something plummy – look out for a Mexican and Indian take on plums. In total, there will be nearly 100 stalls and attractions selling plum-themed goodies, Festival mementoes and offering people the chance to taste scores of plum varieties.

The market town of Pershore turns purple throughout August with the majority of shops and market stalls taking part in a window dressing competition entitled 50 Shades Of Purple. The winner will be announced on Saturday 29th August, the opening day of the Festival.

The world famous Plum Charmer, whose job includes playing music to the fledgling plums plus festival mascot, Prunella Plum, will also put in an appearance. Entertainers and musicians will be on hand to keep the crowds amused across all three days and the organisers promise something for everyone. Saturday is Retail & Heritage Day, Sunday is Family Day and Monday is considered the Plum Fayre itself.

Over 1000 classic cars will be on show in the grounds of Pershore Abbey, there’s a Plum Fun Zone with a vintage fair, a 6D cinema plus lots of other family attractions.

To find out more, visit the Plum Festival website at

Attracting over tens of thousands of visitors from around the globe, the Pershore Plum Festival finale is looking set to be a record breaker this August Bank Holiday.

The Festival focus has always been to celebrate the heritage of plums and their relevance to the market town of Pershore. New this year and based in the Town Hall is a fascinating exhibition revealing the role of plums throughout history.

There’s a taster of an exhibition entitled World War One In The Vale being developed by Worcester University’s Professor Maggie Andrews. Pershore Women’s Institute made the base for every jam sent to the British troops using local yellow egg plums and there were more child labourers in the region supporting the war effort than anywhere else in the UK. The exhibition will be completed for 2016’s 100th WI anniversary.

The Antique Roadshow’s Henry Sandon will be holding the first-ever Plum Roadshow at the Town Hall. People can bring along any plum paraphernalia for a valuation and find out whether it has a fascinating history.

There will also be exhibits illustrating Pershore’s racing heritage and its link to plums. It includes a model of the Pershore Plum steam engine, which was used to pull carriages bringing both horses and race-goers back in Victorian times when the town boasted its own racecourse.

The Festival

The Festival takes its theme very seriously – its new Food Village only features stall holders who have agreed to sell something plummy – look out for a Mexican and Indian take on plums. In total, there will be nearly 100 stalls and attractions selling plum-themed goodies, Festival mementoes and offering people the chance to taste scores of plum varieties.

The market town of Pershore turns purple throughout August with the majority of shops and market stalls taking part in a window dressing competition entitled 50 Shades Of Purple. The winner will be announced on Saturday 29th August, the opening day of the Festival.

The world famous Plum Charmer, whose job includes playing music to the fledgling plums plus festival mascot, Prunella Plum, will also put in an appearance. Entertainers and musicians will be on hand to keep the crowds amused across all three days and the organisers promise something for everyone. Saturday is Retail & Heritage Day, Sunday is Family Day and Monday is considered the Plum Fayre itself.

Over 1000 classic cars will be on show in the grounds of Pershore Abbey, there’s a Plum Fun Zone with a vintage fair, a 6D cinema plus lots of other family attractions.

To find out more, visit the Plum Festival website at www.pershoreplumfestival.org.uk