STONE men and women are being urged to help give cancer the cold shoulder by signing up for an exciting new event from Cancer Research UK.

The city has been chosen to host the first of just four 10k Snowflake Runs across the UK this winter.

Hanley Park is set to be transformed into a winter wonderland when the event takes place on January 24, 2016.

The Cancer Research UK Snowflake Run is part of the Winter Run Series. It encourages people to keep running throughout the winter by taking on a 10k, whilst raising money for the charity’s research to help beat 200 types of cancer.

For those looking to get fitter in 2016, the Snowflake Run is the perfect New Year challenge. Taking on the event could also provide seasoned runners with the motivation to banish the winter blues and keep training during the cold weather.

The Snowflake Run’s special wintry features include falling snow and hugs from friendly ‘polar bears’ on the finish line, providing an added incentive to conquer the cold for Cancer Research UK.

Amy Hall, Cancer Research UK Event Manager, said:

“We’re so excited to be hosting the Snowflake Run in Stoke and hope to see an avalanche of support for this unique new event.

“Every day, around 83 people in the West Midlands and Staffordshire are diagnosed with cancer*, so we need as many people as possible to sign up.

“Now that the clocks have gone back, it’s all too tempting to put the exercise regime on ice and hibernate until spring, but we know the city’s got what it takes to give cancer the big chill.

“Those who brave the elements for Cancer Research UK can bask in the warm glow of knowing they’re raising vital funds for research, which is helping to save the lives of more men, women and children.”


Organisers hope around 1,300 people will enter the Stoke On Trent Snowflake Run and raise around £120,000 for vital research.

Cancer survival rates have doubled since the 1970s and Cancer Research UK’s work has been at the heart of that progress. But more funds and more supporters are needed to help beat cancer sooner.

Amy added:

“We’ve got cancer on the run. More people are surviving than ever before. But one in two people in the UK will be diagnosed with the disease at some point in their lives. And that’s why we urgently need as many people as possible to sign up now for the Stoke Snowflake Run.

“Our aim is that one day everyone will beat cancer. The more research we fund, the sooner that day will come.”

To enter the Cancer Research UK Snowflake Run visit