For the very first time, 16 Hospices from the West Midlands have joined forces to create a campaign entitled “Love your Local Hospice” aimed at raising awareness and the importance hospices play in the local communities.
A series of TV advertisements were shown on ITV over a 10 day period in February, showcasing the love, care, friendship and support each of the Hospices provides to patients, young and old, and their families.
Filming of the advertisement took place at both Douglas Macmillan Hospice and the Donna Louise Trust.
Each year, hospices across the West Midlands area care for over 26,000 adult patients and support over 1,500 children and their families. The cost of providing all these services each year is approximately £80 million and many hospices are reliant on voluntary donations to meet these costs and without them they simply wouldn’t exist. Not forgetting the time generously given by an army of dedicated and skilled volunteers who donate up to 800,000 hours each year to support in so many ways.
Liz Gratton, Director of Income Generation at The Donna Louise Children’s hospice said,
” Joining forces on this project has been a fantastic demonstration of what can be achieved by working together collaboratively as well as a perfect opportunity to help educate and break down perceptions surrounding hospice care.”
“The aim of the advert is to help dispel myths and fears and to raise awareness of palliative care. It shows how care and support is specialist and designed to meet each individual’s needs, whenever and where ever they need it. It also reflects the caring, supportive, happy places hospices truly are and not institutions where people go to die.”
Liz Clarke, Head of Community Engagement & Communications at the Dougie Mac said;
“Without the collaboration of the 16 Hospices coming together, this campaign would not have been possible to advertise on prime time tv”.
For more information and full list of hospices involved is available on loveyourlocalhospice.org.uk.