Plans submitted for canal side Retirement Living accommodation, Stone


Following pre-application consultation with the local community during 2014, McCarthy and Stone, the UK’s leading retirement housebuilder, has submitted plans to Stafford Borough Council to redevelop land at Crown Wharf, Crown Street, Stone.

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McCarthy and Stone’s plans would see this sustainable, Brownfield site sensitively redeveloped, with a new building inspired by the style of local architecture, delivering 31 much-needed Retirement Living apartments. The plans would also deliver 24 on-site car parking spaces, attractive landscaped garden areas and the retention of Wharfingers Cottage, an on-site building which is currently in a poor state of repair.
Prior to the submission of its planning application, McCarthy and Stone held a public exhibition in July 2014, which was attended by over 80 local residents and councillors. This generated a high level of local support, with 73% of the pre-application feedback received supporting McCarthy and Stone’s plans, including the redevelopment of the site with homes for older people, in an ideal location, close to shops and services in the town centre.


McCarthy and Stone also received support for the design of the new building, which will enhance the canal’s setting. In a direct response to local feedback the design has been improved by reducing building’s overall footprint and height, including removing the originally proposed four storey element.

Darren Humphreys, Regional Managing Director at McCarthy and Stone commented

“We are very encouraged that our preliminary plans received a high level of positive local feedback when we held our public exhibition. We have carefully considered our design to ensure our proposal will improve the appearance of this brownfield site, whilst improving the range of housing choices available for people in later life.”

The proposal site is ideally located for older person’s accommodation, being within close walking distance to local shops and services in the centre of Stone. An independent report published last year found that the homeowners in a typical McCarthy and Stone development spent £670,000 per year in the local economy, with nearly 80% using local shops at least once a week.

Retirement Living apartments are specifically designed to meet the needs of people in later life and include a residents’ lounge and a guest suite. There is a considerable need, both locally and nationally for this type of specialist accommodation for older people, which will also contribute to the overall housing needs of Stafford Borough Council. According to data provided by the Office for National Statistics and the Elderly Accommodation Counsel, the Borough’s over 65s population is predicted to rise from 25,200 to 42,000 by 2035.

People requiring further information are invited to visit the project’s website, or contact the project’s freephone information line on 0800 298 7040.