Eccleshall schoolboy teams up with Olympians after winning BBC competition‏


An Eccleshall school boy has become a poster boy for one of Team GB’s Olympic campaigns after winning a competition to design the latest Blue Peter badge.

Nine-year-old Sam Millward, from Croxton, near Stafford entered Blue Peter’s Team GB Sports Badge 2016 earlier this year, which asked entrants to design a new Blue Peter Sports Badge, with the focus on this year’s Rio Olympic Games.

The badge needed to celebrate sport and Team GB, with entrants required to write an inspirational message and describe the Olympic athlete that most inspired them.

Sam’s inspirational message was:  Believe in yourself, train hard, keep your eyes on the prize and enjoy yourself, and he said his inspirational athlete is Tom Daley, as he is always smiling and always seems to be enjoying his sport.

Sam's design that he entered into the competition
Sam’s design that he entered into the competition

He was told last month that his design had been chosen from 4,867 entries, and was invited to appear on Blue Peter to see a prototype of the badge.  His prize was to be part of the Team GB ‘Bring On The Great’  media campaign and launch of the official supporters’ products.  This is to encourage the public to get behind the team, and to purchase Bahia Bands – some of which will have Sam’s inspirational message on.

The youngster has already taken part in the Team GB Bahia Band photo-shoot with Anthony Joshua MBE, London 2012 Games Super Heavy Weight Champion and recently successful IBF World Heavyweight Champion.

The finished badge!
The finished badge!

He has also appeared live on Blue Peter with presenters Lyndsey and Radzi, when they revealed Sam’s design, and gave him his Orange Blue Peter Competition Winners badge.

All of the British athletes competing in this summer’s Olympics will receive Sam’s newly- designed badge.  It will be Blue Peter’s sports badge for 2016, which children will be awarded for inspiring a friend to join them in a sport they don’t currently do.

The Team GB athletes will receive their badge and Bahia Bands when they attend the ‘Kitting Out’ week in June at the NEC, which Sam will also be part of.

The youngster also appears on billboards around the country – the nearest one being Birmingham City Centre, on the corner of New Street and High Street, opposite the main entrance to the Bullring Shopping Centre.

Sam, a pupil at Bishop Lonsdale Primary School in Eccleshall, and a member of Eccleshall Cricket Club and Eccleshall Rugby Club, already has all of the other Blue Peter sports badges – but was told on the show he will still have to earn the badge he designed by offering further inspiration to a friend this year!