Crews will be showcasing the Service’s hi-tech concept car and a fire ranger vehicle during the annual Staffordshire County Show next week.

The VF4 Ford Focus ST concept car has been kitted out with state-of-the-art equipment to simulate the impact of a car crash. The safety-boosting vehicle aims to reduce the number of young people being involved in road traffic collisions by enabling them to experience the sights and sounds of an accident without actually being involved in a real-life incident.

Community Safety Officers, members of the communications team and volunteers will be talking to people about a range of campaigns including Getting to Know Us Inside Out, Flames Aren’t Games and Push the Button. People can sign up for email Push the Button reminders and subscribers will be entered into a competition to win up to £100 worth of Amazon vouchers.


The teams will also be promoting summer safety and electrical safety and will highlight the risk of overloading plug sockets, adapters or extension leads which can lead to overheating and can cause a fire. The Service’s much loved mascot Welephant will be meeting and greeting children and encouraging children aged 4-8 years to sign up to his fun-filled club.

The team will be there from 8am-6pm on Wednesday June 1 and Thursday June 2.
Communications Support Officer, Nicky Westwood, said:

“The Staffordshire County Show is a great opportunity for Staffordshire Fire and Rescue Service to showcase its prevention and partnership work, to engage with members of the public and to communicate the vital safety messages contained within our campaigns. “The concept car really drives home the consequences of dangerous driving and will leave a lasting impression on newly-qualified and more experienced drivers alike. “Family favourite Welephant will be returning to the show and children will be able to meet Welephant and join the Welephant club.”