Businesses rally to support RideStaffs


Staffordshire’s biggest cycling festival, RideStaffs, has won the support of businesses ranging from major players in the cycling industry through to small, Staffordshire independents.

The business backing reflects the standing of the event, now in its 6th year, both locally and in British cycling’s sporting calendar. Taking place at Shugborough over the weekend of Friday 1st – Sunday 3rd June, the festival will feature two major professional races, making it great for spectators, with the chance for members of the public to ‘get on their bikes’ and take part in Sunday Sportives.

Staffordshire Technology Park-based IT specialists risual, is sponsoring Saturday’s RideStaffs Kermesse which, as the opening round of the British Cycling Motorpoint Grand Prix Series, will see 120 of the country’s top elite riders compete. risual’s Sales Director, John Pittaway, explains why they were keen to get involved:

“Having an event like RideStaffs on our doorstep is fantastic – it not only brings pro cycling to Staffordshire but actively encourages the community to get on their bikes and get involved. We’re proud to support such a great event for the county.”

L-R risual’s Alun Rogers, RideStaffs’ Paul Rowlands, Richard Proud of risual, Lymestone Brewery’s Ian Bradford, Lymestone Brewery’s Viv Bradford, Union Velo’s Ian Gilkes & Sparky the brewery dog.
L-R risual’s Alun Rogers, RideStaffs’ Paul Rowlands, Richard Proud of risual, Lymestone Brewery’s Ian Bradford, Lymestone Brewery’s Viv Bradford, Union Velo’s Ian Gilkes & Sparky the brewery dog.

Friday’s pro race, the RideStaffs Grand Prix, is being sponsored by leading UK bike and cycling apparel firm Specialized, which has a concept store in Stafford’s Eastgate Street. Specialized’s Marketing Director Will Fripp says:

“British cycling is at the very top of its game, the ongoing success of our international level athletes is inspiring more and more people to get involved in this hugely accessible and addictive sport. RideStaffs is the kind of event we love being involved with, it brings pro level cycle racing to the public, alongside this offering the chance for the public to be a part of the action. We’re really looking forward to what will be a great way to kick-start a summer of sport in which cycling will play a huge part.”

And it’s not just the pro races that have gained sponsors – the short INTO22 Sportive is supported by local sustainable transport project INTO while Saturday’s under 5s balance bike races are being sponsored by Strider Balance Bikes. Other sponsors include The Lewis Partnership, EU Automation, Addmaster, Make It Stoke on Trent & Staffordshire, Pedal Sure, Matrix Fitness Equipment, HasBean Coffee, Wolseley Wine Loft, Shimano and Stone’s Lymestone Brewery; which has once again brewed a special ale in honour of the event.

RideStaffs organizer, Paul Rowlands says:

“We’d like to take this opportunity to thank each and every one of our sponsors – without their support the show couldn’t go on. In return, we’re providing a great platform to promote products and services to a captive audience of avid spectators over what promises to be a great sporting weekend.”

And there are still opportunities for companies to get involved. A ticketed Friday evening VIP networking event will see guests enjoy hospitality throughout the evening in a marquee adjacent to the finishing line of the RideStaffs GP – ideal for entertaining clients. There is also the chance to sponsor a lap of the pro races and see your company’s name up in lights on the festival’s big screen, which will not only show the RideStaffs races in action but will screen live coverage of the Tour de France getting underway on Saturday and Sunday.

For more information on RideStaffs 2016 – including how to secure tickets for the VIP networking event- head to Companies can bid just £25 to sponsor a lap of the circuit in either of the pro races via