In their 30th year of caring, local Charity North Staffs Carers Association has refreshed their brand with a modern new look.

In 2015, North Staffs Carers lost Statutory funding, meaning that the charity was put under threat and the Carers Centre in Stoke-on-Trent was at risk of closing their doors to the 5000 plus informal, unpaid carers that use the Centre.

Jane Harding, Chief Executive Officer at North Staffs Carers said:

“It is now more urgent than ever to spread the word that we do still exist, we still fight day in and day out to be the voice of unpaid carers, and we give our absolute everything into caring for those who care, every single day. But we now need your help more than ever if we are going to realise our long term plans for the Centre!”

Matthew Fair, a young carer who has been with the organisation for over 5 years said,

“North Staffs Carers is so important to me because they made me realise that I wasn’t alone. They truly understand what I am going through and make me feel so welcome at the Carers Centre.”

As well as the launch of the new vibrant branding which reflects the positive energy of the charity, Provoke Brand Communications will be helping to generate awareness of the North Staffs Carers by promoting the ‘30 Years of Caring Campaign’, highlighting individual Carers’ stories and demonstrating where every single penny of each donation goes to. This will be achieved through PR, social media, design work and ongoing consultancy.

After much anticipation, Provoke unveiled the modern new branding at the end of May. Jane’s reaction was reflective of everyone involved in the organisation:

“It’s going to be a challenging but exciting year and the fresh new branding truly makes a statement; we’ve been here for 30 years and we’re going to be here for another 30!”

North Staffs Carers is a charity that is wholeheartedly dedicated to supporting unpaid carers age eight and above throughout Staffordshire, offering a wide range of high quality services. Whether the individual supports someone over the phone once a week, or is a sole carer 24/7, the charity cares for them.

This week sees the start of National Carers’ Week which runs from 12-18 June, when the charity will be running daily events such as a Film Night, History Walk, Candle Making Workshop, and a fun-filled Ukulele Evening for local Carers to get involved in.

For more information and to hear more stories from the North Staffs Carers community and the individuals who care like Jane and Matthew, visit www.carersfirst.co.uk and show them you care too by making a vital donation.