Perrys of Eccleshall announced as regional winner in the Countryside Alliance Awards 

Perrys of Eccleshall have been announced as the regional winner in the Countryside Alliance Awards.

 The Awards, nicknamed the ‘Rural Oscars’, are the Countryside Alliance’s annual celebration of British food & farming, enterprise and heritage through small hard-working businesses.

The awards are now in their thirteenth year and have become the definitive rural business award to win. They are set apart from other award schemes because they are driven by public nomination, offering customers the chance to say why their favourite businesses are worthy of national acclaim.

This has been a record year as over eleven thousand nominations were received, showing just how much the public values and supports our hard-working rural businessmen and women. The regional finalists have done exceptionally well to come this far as the competition was incredibly high this year.

Perrys of Eccleshall is a traditional country butcher located in the historic market town of Eccleshall, providing locally farmed produce to retail customers, trade, and restaurant businesses. They also deliver butchery, pie-making and sausage-making classes, private event catering and hog roasts. Their nose to tail policy means they make full use of the animal, ensuring a more sustainable and nutritional approach to farming and food production.”

Countryside Alliance Awards Director Sarah Lee commented:

“This year’s regional finalists are all truly exceptional. We have been overwhelmed by nominations this year. The secret to the Rural Oscars’ popularity is that they honour the people involved in these businesses and not just their produce or services. They exist to sing the praises of those who work hard to keep our communities and rural economy ticking, but don’t seek the spotlight. These awards provide a cause for celebration in a time of great uncertainty in the countryside. Our local produce is second to none and there are many community heroes and businesses worthy of national recognition.”


Proprietor Stephen Hill


Proprietor Stephen Hill commented,

“We are so proud to be announced the Midlands Champion, especially in our 90th year of trading in the town. This award is in recognition of a whole community effort as much as our role within it. We look forward to going to the House of Lords next month, when the national winner will be announced”.

Regional finalists from around the country will be present when the winner is announced in London by Michael Gove, Secretary of State for Environment, Food and Rural Affairs, alongside fellow judges from the Farmers Guardian and the Daily Telegraph.

More information about the awards can be found here: