Shoppers will be able to park for free in Stone and Stafford town centres on two Saturdays in the run-up to Christmas.
The free parking offer aims to encourage more people to shop in both town centres to boost trade for local businesses over the festive season.
Parking charges have been waived for Stafford Borough Council car parks from 1pm on Saturday, December 15, and from the same time the following week on December 22. The free parking period applies to all borough council run car parks in Stafford and Stone town centres – except the Riverside and Waterfront car parks in Stafford.
As well as a variety of independent and big name stores in Stafford town centre and great places to grab a drink and a bite to eat, there is the Makers Market on 15 December, the popular Letters to Santa workshop and carols with Rudolph and Frosty the Snowman.
Stone town centre also has a great mix of shops, cafes and restaurants. The town holds its monthly Craft and Collectibles Market in the High Street on Saturday, December 15, giving a chance to snap up some unique Christmas gifts.
Councillor Frances Beatty, Cabinet Member for Economic Development and Planning, said:
“Whether people are shopping for gifts, festive food and drink or going for a seasonal lunch, they can do so and not have to pay to park on these two afternoons. Both town centres have so much to offer and I encourage people in the borough to shop local for Christmas this year.”
Mary Walker, Chair of Stafford Town Centre Partnership, added:
“These are key dates for retailers and so I am very pleased that we can attract more people into the town by offering free parking.
“I hope residents and visitors will also put dates in their diaries for the several events taking place in and around the town centre in the run-up to the big day. It is great to see the town busy with shoppers and people enjoying the festive activities and I know retailers and businesses will be keen to capitalise on the increased footfall.”
A list of town centre events over the festive period can be found at